Team members reviews

Kristina Bramah

Team Lead, UX & Product Design @ Backbase

Working alongside George, it’s immediately clear he operates with a level of strategic mindset, autonomy, and leadership that is rare to find.

George is a powerhouse in fintech. He picks up complicated topics like Trade Finance incredibly fast and has a real talent for turning heavy technical constraints into clear, usable designs. He’s just as comfortable working on retail as he is on commercial projects, always making sure the experience is high-quality and consistent while still hitting business goals.

What truly sets George apart is his incredible “bias for action” and his “fail fast” mentality. He prioritizes momentum and proactive decision-making over over-thinking. You quickly learn that his level of ownership is unmatched; once a task is with George, it moves forward without ever needing a push. That kind of self-driven reliability creates a massive amount of trust within a product team.

Beyond the design work, George is a natural collaborator who proactively identifies gaps and reaches across different teams to solve them. He sets a great cultural standard by sharing his work early, welcoming feedback, and communicating with a refreshing honesty that is direct but never harsh. He also takes the initiative to encourage others to speak up in group settings, making the whole team stronger.

George is exceptionally adaptable, wonderfully open-minded, and deeply passionate about delivering real value to users. Any product or design team looking for a highly reliable, momentum-driving designer would be incredibly lucky to have him.

Anitha Krishna

Product Management and Business Analysis @ Backbase

I had the pleasure of working with George, and I was consistently impressed by his dedication and thoughtful approach to UX design. During our time together, George was tasked with designing for banking and lending origination — a highly complex and heavily regulated space. Despite being new to this industry, he tackled the learning curve head-on.

George is an incredibly inquisitive designer who never hesitates to ask the right questions to ensure he fully grasps the user needs and business logic before designing. He takes a deliberate, detail-oriented approach to his work, ensuring that his final deliverables are solid and reliable.

George would be a fantastic, hardworking addition to any design team.

Matt Hillier

Group Product Manager @ Backbase

George is a valued member of the VS, continually demonstrating his can-do attitude when it comes to the design tasks at hand. George has cemented his place as part of the product team, building up relationships across the team through his open and honest communication and becoming a trusted source of design input.

I really like the way George challenges himself to tackle new problems, learn new skills, take onboard feedback and have a go, which can be evidenced with his work on ‘Opportunity Solution Trees’, ‘Figma Champs’ and ‘Personas’.

Ad Terlouw

UX Design Manager @ Backbase

George has worked in my team for the last years, and he’s consistently been one of the best people to work with.

His empathic personality and open attitude to learn on the job and take feedback has always been his strength. By actively observing, listening and learning, George has matured his craft and skills consistently during his time at Backbase. He’s been a solid team player that goes beyond when the going gets tough, and always delivers.

Without a doubt I can say that George is not only a strong but also a warm addition to any digital team!

Andrew Ingram

Product Director @ Backbase

I’ve worked with George for nearly four years, and he’s been a consistently trusted designer across my teams during that time.

George is particularly strong at bringing clarity to complex problem spaces. In a demanding banking and lending environment, he built a deep understanding of both user needs and underlying constraints, and translated that into designs that were not just well considered, but genuinely deliverable.

He operates with a high degree of autonomy and sound judgement. We’ve been able to rely on him to take ownership of problems, move them forward at pace, and make sensible decisions without the need for close oversight—something that becomes increasingly valuable as teams scale and complexity grows.

Beyond his individual contribution, George has a positive impact on the teams around him. He works openly, collaborates effectively across disciplines, and helps create an environment where work improves through discussion, not iteration cycles alone.

I would strongly recommend George to any organisation looking for a dependable, thoughtful designer who can operate effectively in complex, product-led environments and deliver meaningful outcomes.